Thursday, 26 October 2017

Generic Research: Choosing my font and my focus group


I have put together this video that I created on Keynote. I plan to show the people from my focus group this, so they can help me decide which font is going to be the best for my lifeguard documentary.

I have come up with five separate fonts, so I have many options I can decide from. Creating this short video in Keynote was very helpful, as it allows each font to be compared against each other visually.

I asked Penny what she thought  of the font types I had put together. 'I really like the  third one, it looks really elegant and pretty. However, I am not really sure it suits the purpose of what your documentary is presenting, so I would choose the second one if I want yourself. It is clear and bold, so the audience will easily be able to read what you are trying to put across. 
I asked George what he thought of the fonts I have presented above.
'I think the forth one down looks too childish and not professional enough to have at the start of your documentary. However, I really like the second one because it looks clean and sophisticated.'



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