Thursday, 30 November 2017

Production: Making changes to my DPS

I have taken into account the feedback that I received from my audience questionnaire, and have now started to make some changes to my double page spread. I have included screenshots of these changes down below.
I have adapted this part of my double page spread by moving the images closer together. I have therefore, reduced the amount of white background behind the images, as I think this aspect looked slightly less professional. Also, I have added one more image to fill the space a bit more, this is an image of a lifeguard at Clements Hall. The effect of having the images placed like this is now more prominent, which is the effect I wanted to achieve. 

The audience from my questionnaire said that it would be a good idea to place the Channel 4 logo  in the corner of my double page spread. This has the effect of enhancing the overall brand identity due to the fact that the logo is also placed on the newspaper advert. After experimenting around with the location of the logo, I decided that it was the most visible over the image with water as the background. I is now very clear and stands to well to the audience. 
Also, I have now added in a small byline at the side of my double page spread. It reads 'Photography by Ella chapman.' I believe this is a very professional aspect and is a small detail that still looks effective. Furthermore, it is also a convention of already existing products, which is an inventive to me to include on my own product. 

Another frequent comment that I received from looking at the responses from my questionnaire was that I should add in a website. I have also done this on my newspaper advert, so to be consistent I also added this to my double page spread. I decided to have the font the same as my main article to maintain the house style across all of my products.

Production: Audience feedback

As a class, we have created audience feedback questionnaires, I found this really helpful as it has now given me a list of things that I can work towards improving in order to make my products better. 

After reviewing my audience feedback, I have now collated a to do list: 

  1. Remove the cutaway of the disabled hoist when talking about staff training
  2. Add more quotes in red on double page spread 
  3. Add a web address on double page spread 
  4. Add some bylines, the name of the writer, as well as captions on the images 
  5. Put the Channel 4 logo on the double page spread 
  6. Add in other featuring programmes from Channel 4
  7. Avoid showing too much white background between images 
  8. Put some images between the text
  9. See how the advert looks if you crop out the door in the background 

The comments that I have received in regards to my voice-over are all very positive. One person has said that it is slightly too slow. I will review this and see what parts are too slow and which ones I should think about adapting.
Furthermore, I also plan to watch my documentary back and check that the audio can be heard clearly over the music the whole way through. The voice-over is ultimately the element that is more important for the audience to be able to hear, so I want to make sure this takes place throughout the whole documentary.
People said that everything in my documentary is relevant to the topic, and the conclusion I am aiming to get to. However, one comment stated that the chair lift cutaway when explaining about staff training isn't that relevant.
I do agree with this opinion as it is a cutaway I included because I felt as though the rescue between the two lifeguards went on for too long. However, after taking it out I don't think it is really needed, and looks better without it being there.


I found the feedback that I received from this question very helpful, and a lot of it I have decided to put onto my to do list. Reflecting on the product I have created for my double page spread, I think adding some of these conventions I have been suggested will really help improving it.

 I am going to add some more red text within the article as I think the large amount of text comes across as being quite intimidating for the target audience, and it also make it less likely for them to read it all. Furthermore, to improve this further I plan to see how it looks to have images placed within the article. 

This was also a question that I have received very helpful feedback from. I now plan to make sure I make some of the white background less visible. The images are fairly spaced out at the moment, so I can push them closer together and maybe even gather some more images to place within the article itself. 







Friday, 24 November 2017

Production: Double page spread



This is where I am now up to with my tv listings double page spread. I have now rearranged the images that I chose to place on my blog, as I thought this looked a lot more creative and more aesthetically pleasing for my audience. Furthermore, I have also now added social media links to Instagram, Snapchat and Facebook. This is something that my target audience are very familiar with, and is also a way of marketing my documentary. 

I found it helpful to look at other double page spreads and take the codes and conventions they've used as inspiration for my own product. 

Wednesday, 22 November 2017

Planning: The article for my double page spread (draft)

THE LIFE OF A LIFEGUARD...

Being a lifeguard is more than just sitting back in one of those comfy high chairs. It's a responsibility. A responsibility of one's life on their shoulders. If a casualty isn't rescued within that all important 30 second time frame, then consequences will be severe.This documentary holds the real truth of the lifeguard, what it really takes to have the qualification be able to sit around that pool, and to be accountable for the lives of others.

This occupation is a popular part-time job for many teenagers. Clements Hall Leisure Centre is the location that stars during this documentary, and 90% of the employees are below the age of 20. The NPLQ (National Pool Lifeguard Qualification) can be undertaken at just 16 years of age. It seems to be that the average age of a lifeguard today is just 17 years old. It could be said that this is too young, but on the other hand, if they're trained professionally and have a good level of fitness, then there isn't much that can be argued with.
However, it goes above and beyond...not only will the secrets of your local lifeguards be revealed, but also the guards aboard. Are they different? Do they take their job as serious as UK lifeguard's take theirs?

The presenter of this documentary is a lifeguard herself, so knows her stuff and is passionate about the occupation enough to want to find out more. Working part-time at her local leisure centre, she has a pretty good idea of how the average shift as a guard pans out, but this information isn't enough. Ella jets off to Mallorca for the week to have a glimpse into how the swimming pool and beach lifeguard's live their day. Ella has the aim of discovering if all lifeguard's are the same. With the amount of responsibility they have around the summer holidays, anyone would hope the standard of concentration and observation would be nothing but impeccable. All will be discovered.

Ella gets the opportunity to get exclusive information by interviewing the lifeguard's from the beach in Mallorca. Lifeguarding a beach could not be more different from watching a pool, the amount of space that has to be watched is almost never ending, and this makes their job understandable twice as difficult. During the months when tourists come flooding onto the beaches of Spain, their role could not be more vital. Ella uncovers the amount of rescues that have taken place on that very beach in Mallorca, as well as what skills are really required to undertake the role. A sneak peak into the lifeguard hut itself is also revealed, advanced rescue equipment that could not be more precious in the time of a severe drowning.

The search for an answer also includes an important visit to the famous Southend-on-sea to talk to the RNLI lifeboat crew. Are the beach lifeguard's in the UK anything like the ones you see when swimming in the exotic ocean abroad? How can they prepare for every situation they get faced with out at sea? The strong waves that are powerful enough to kill any human. This is why lifeguard's are more important than many people think, their importance is only recognised once something serious happens.

Diving into forceful waves isn't exactly glamorous...Bay Watch is far from a realistic example of how lifeguard's are in real life. Running along a warm beach, dressed in a red swimming costume whilst in slow motion is an expectation that is unfortunately not exactly true. It goes more along the lines of blowing the whistle every five minutes because some young children keep bombing into the pool, or having to sit on poolside in soaking wet clothing, where several rescues have taken place within such a short amount of time.

Regardless of the not so glamorous parts, to be trained in having people's lives on your shoulders is something not everybody has. The life of several different lifeguard's will all be revealed...exclusive footage that will explain everything, answering the question many wish to know. Are all lifeguard's the same?


Tuesday, 21 November 2017

Production: Double page spread

Today I spent the lesson making a start on my tv listings double page spread. Below is a screenshot of  of an already existing magazine spread that I thought looked really effective. I have taken the red outline as inspiration for my own product. 
I thought that the shade of red was really effective due to the fact that I already had a lot of this colour incorporated within the images already on the page. 
In terms of the colour palette, it is also similar to my newspaper advert, and I want to ensure I maintain a clear house style across all my products. 



I then decided to add a drop cap to the start of my article. I did this due to after having analysed already existing tv magazines, and this is an aspect that is clearly a convention of many products on the market today. Therefore, after refreshing my memory of how to do this on InDesign by using Google, I then inserted this into my work. 





Monday, 20 November 2017

Planning: Images for my ancillary product

Today I spent the lesson gathering together together the images that I am potentially going to use for my second ancillary product. When I was filming my main footage I always had in mind that I needed to take pictures as I went along, so this is what I did. This was to avoid having to screenshot images from my already existing footage when it came to putting together the double page spread. The resolution of the images would then be of much better quality. 

The screenshot below is of some of the images I have chosen to include. I have ensured that I have gathered a wide variety of images across each of the locations I filmed footage at. These include: Clements Hall, Mallorca and also the lifeboat hut in Southend. This will then mean that the audience can get a clear idea of what is going to appear throughout my documentary. 


Below is an example where I have begun to edit the images I have shortlisted to be part of my ancillary product. In this particular example I have made the image darker overall but have also turned up the colour slightly, so the equipment stands out more and looks more aesthetically pleasing. 

I did this in apple photo due to the fact that I only wanted to make small adjustments to the image, and this application does what I intended. 



As part of the research towards my second ancillary product, I decided to search up some interesting statistics that would be useful to include in the double page spread. I found some evidence that the average lifeguard is just 17 years of age. 
This makes sense due to the employees at Clements Hall all being around this age bracket. I thought this would be good to include due to the fact that this statistic may spark thoughts from the reader in terms of what their opinion is towards this. 

Thursday, 16 November 2017

Production: Changing the house style




After getting some very valuable feedback from my focus group, I have thought more about the house style that I want to achieve through my newspaper advert. My aim is to achieve a sense of branding across all three of the products that I am in the process of creating. 

After looking at many other brands and adverts (especially Channel 4 ones) I have come to the conclusion that the type of text used is continuous across all the products involved with the brand, and I think this is a really good way to build up an identity. The newspaper adverts I analysed have the same text throughout the whole thing, so this is why I changed my advert to have the font 'bebas' across the whole thing. The screenshot above demonstrates this, and I am really happy with how professional it looks. 

However, to build up the brand identity for my documentary, I then went on to change the font on my iMovie to 'bebas' too so this font is now continuous throughout all my products so far. I like this font better due to the fact that it is bold and easier to read over the moving images in my documentary. 

Production: Downloading font to my iMovie

Here is a short clip on how I downloaded font from DaFont, and placed it into my iMovie. To do this, I used Quick time player to record the screen, this is an easy way of demonstrating the process step by step. I knew how to download font from the music magazine that I created last year as part of my AS level, by the act of having to download my own font that I chose as my house style.
 I think this is a really good idea because it means that the font on the product will be niche and will be almost personal to your own product. 

Wednesday, 15 November 2017

Production: Today's lesson

I have now made a lot more progress with my newspaper advert. This is a screenshot straight from InDesign, so the purple outline will not appear on my final product when I export it.

The progress I have made is the slogan and the date and time my documentary will be appearing on Channel 4. I have placed this into boxes with a white background, as I feel as though is the easiest background the text can be identified on. The date and time is in a slightly smaller size as this is not the main focus of the advert. 
I identified this as a convention of Channel 4 adverts, as seen below. 




The font I have used for the slogan and date is the same font I have used throughout my documentary, as my aim is to maintain a house style across my package of products, and I think this aim has been accomplished. 



This is my newspaper advert so far. I am really happy with the progress, and I now plan to ask my target audience for their opinion on what they believe I can adapt to make it better.

I asked Charlotte what she thought of this product, and she said that the picture is really effective as the lifeguards look serious and very professional. The colours are bright and really eye catching for the audience.
However, she gave me the advice of maybe placing a website or social media link somewhere on the advert. Due to the fact that this would be another subtle way of advertising the documentary. I really like this improvement Charlotte has given me and I plan to act on this improvement.



I then went on to ask Katie what she thought of the production of my ancillary product.
She told me that she really likes the main image I have used however, the two fonts next to each other look too different and almost ruin the look of the advert.
Katie gave me the advice of potentially making all the font on the page 'BEBAS' as this is the one that stands out more and looks the most effective for the audience to read.




Tuesday, 14 November 2017

Generic research: Micro observation

A micro observation is a small aspect of the footage that creates deeper meaning towards the overall narrative. I then thought about examples from my documentary that have deeper meaning and I came up with some that I thought have more meaning than I originally thought.

In my cutaways, I have included lots of lifeguard rescue equipment e.g. an AED, which is a defibrillator. This therefore, maintains how serious the role actually is, they're professional lifeguards.  The cutaways also link in with what the participants are speaking about during the documentary, which ensures the narrative is kept consistent an logos is applied to.

In addition to this example, I have also thought carefully about the different camera shots that I use and what effect these will have on the audience. A main example is the use of the camera shot 'rule of thirds' which I believe to be effective due to the fact that the swimming pool can easily be identified in the background. This is clearly a large part of the occupation of a lifeguard, and it is important that appears frequently during my documentary. 

I think it is really helpful to reflect on the micro elements during my documentary, as you begin to realise how much of an impact this has on how the audience interpret the information you're putting across through the footage. 

Monday, 13 November 2017

Production: Logo overlay

As part of the production towards my ancillary product, I wanted to include the Channel logo in the corner of my newspaper advert. To get this idea underway I then put the image into Photoshop on  a transparent canvas. I then used a tool named the magic wand tool to get rid of the background behind the logo.  After converting the file to a PNG, I was then able to insert this into InDesign, and the background did not appear. This ensures that it looks professional and exactly like the already existing Channel 4 logos.



Sunday, 12 November 2017

Production: The life of a lifeguard



This is my final draft of my documentary. I spent some time making the changes that have been suggested to me through my ongoing focus group feedback. Some of the main changes I have added/taken out consist of:
  1. Keeping the transitions more simple, most of them are all now 'fade to black' which keeps it simple yet effective, following a convention that would most likely exist in an already existing documentary.
  2. I have also taken out the Channel 4 introduction due to the fact that I didn't feel like it was really needed, as I also wanted to cut down the duration of my piece slightly.
  3. I took out the 'alarm' sound effect as this isn't something that other documentaries have, and is not an aspect that is very professional either.
  4. Also, I have changed all the font so it is the same, this builds up my sense of branding. I really like the font I have chosen, it's simple and easy for the audience to read. This is an example of a micro aspect that actually makes a huge difference to the whole look of the documentary.
  5. I have recorded a new voice-over. It is now louder and clearer, and the tense in which I speak remains consistent throughout the whole thing. 
  6. Finally, I have added an small extract at the end, in which I am standing outside the RNLI Lifeboat centre, ready to go in and ask them some questions that the audience will be able to watch after the break. 



Saturday, 11 November 2017

Production: Documentary outro

Today I made my way down to Southend seafront to film outside the 'RNLI Lifeboat' centre. The plan was to have a small scene at the end of my documentary that involves me explaining how I am going to ask the lifeguards some questions, and this will be shown after the break. 
I filmed this footage on a camera that had a large microphone on top, due to the fact that the wind down at the seafront may have been too strong for me to film using my iPhone 6. 
I also planned to have some establishing shots of the location in this small scene, and I am really happy with the ones I shot, and I have inserted this in before the point when I begin talking. I used the camera shot technique of a pull focus, this is when the object gradually comes into focus, and I think this has turned out really well and looks really professional. 
Below, is a short clip of what the scene looks like, the camera quality is really clear and the sound was also picked up well. 





Here is a short video that I put together of all of the footage that I managed to film when I went down to the sea front. I only wanted around 15 seconds of footage, so I didn't end up using a lot of what I filmed. However, I really like the extra footage I got, and I could always use them for my ancillary product when it come to putting together the double page spread.

Friday, 10 November 2017

Production: Today's lesson

I have now started to put together the title for my newspaper advert. Here, I have inserted two screenshots of each of the different titles. I now plan to get feedback from people in my focus group to see which one they personally prefer. 
I matched the colour of the '112 SOS' sign to the title I have put in. I did this with the 'eyedropper tool' on InDesign. This ensures that it looks as professional as possible, and the colour palette remains  consistent. 
To keep the sense of brand identify, I wanted to use the same font that I have used throughout my documentary. However, in regards to this newspaper advert, I wanted to match the font I used to the '112 SOS' sign. So I used the most similar font I found online to keep it consistent throughout the advert. 

I have now asked people from my focus group what they think of the two separate titles. The overall conclusion that I have reached is that the title in the bottom left hand corner is the most effective one for me to use. However, I have been advised to make the box slightly larger so that is the aspect more in focus rather than the '112 SOS' sign. 
I really like the effect of the title looking as though it is resting on the bench. The drop shadow effect that I have placed on this is what is creating this specific look. 
I agree with the opinion of my focus group, as many Channel 4 adverts I have come across when carrying out textual analysis have the main title in the bottom corner of the advert. The rest of the page remains fairly clear, the more simple the more effective the advert tends to be.




Thursday, 9 November 2017

Production: Today's lesson

Here is my progress from today's lesson. I placed the image I plan to use for my newspaper advert into InDesign. The next step I took was to try and match the font used for the '112 SOS' to the font I plan to use for my title.

For this, I used DaFont, which is a website that enables you to download the font and place it onto InDesign.



Here is a screenshot of a text message I have sent  to someone in my focus group. Charlotte thinks that the font in the word 'BEBAS' looks the most like the '112 SOS' sign. I trust her response as she studies media and journalism at University, and works with all of the applications every day.


I then went on to try and find a font that matched the exact one I have used in iMovie as part of my documentary. Again, I used DaFont and managed to find two fonts that I felt replicated the original font very well. However, I couldn't decide which one was more appropriate so I asked one of my friends. 
Chelsea thought that 'Geo Sans Light' was the most like the original font, and especially when it is presented in capital letters. 


















Tuesday, 7 November 2017

Planning: New and updated voice-over

This is a screenshot of the script I have written in preparation for recording my new and updated voice-over.  I have ensured that the majority of it is written in third person, it sounds more professional and coherent when reading it aloud to myself. 
This preparation will then hopefully make it easy to record what I want to say without experiencing any problems or missing anything vital out. 



Here is the voice-over clips that I have recorded and that are now placed into a folder, ready to be placed into my documentary. The process of recording these went smoothly due to being able to read straight from the script I had put together beforehand. 

Generic Research: RNLI Southend


A new location to film at...


After receiving some very helpful feedback, I have decided to add in some extra footage at the end of my documentary. This involves the RNLI hut in Southend. The location of this can be seen in the above screenshot from Google Maps, it is easy for me to travel down there and I think it will also be a good added extra for my documentary.

I plan to ask one of my friends to film me in front of the hut, presenting to the audience that I am planning on going ahead to interview one of the crew. This will also be along with cutaway shots I can include over this.  I also plan on using a professional microphone to ensure the wind is not captured in the background of the footage I collect. 


Monday, 6 November 2017

Production: Editing process



This is my near to final edit. I am very proud of my progress so far. I have also made sure I have been gathering focus group feedback to ensure it is the best it can be, this has helped me out considerably. 
I have put this into a YouTube video due to the fact that the file was too large to present in a Vimeo.

I received some teacher feedback and this is a screenshot of some of the ideas I was told to improve on.

Some of the main things I am going to change are:

  • Ensure all of the font is same to provide a sense of branding 
  • Re-do the voice-over with more professional equipment 
  • Speak in 3rd person when doing this 
  • Cut out some unnecessary shots that do not fit the narrative 
  •  Film some extra footage of the Southend RNLI crew
  • Add in some more cutaways over the interview footage 



Generic Research: Lightroom tutorial

I took the time to do some research into the the Adobe programme called 'Lightroom' I plan to use this to edit my image that I am going to use for my poster as part of my ancillary package.


I found this particular YouTube video that explains how to make an image a lot brighter in comparison to the dull original. After watching this, I then went on to experiment more with the application to see what looked best.

The tutorial was broken up into different steps to make it a lot easier to follow for a beginner of this Adobe programme.

Below is a screenshot of the adaptions I have begun to make to my chosen image. Just from looking at this, you can see how much of a difference it has made already, and I am liking how it is looking so far.





Sunday, 5 November 2017

Generic Research: Brand analysis (EMPIRE)






What have I leant from this analysis?
  • I have noticed how much of an impact that font type and size of the text has on the sub headings, this draws the audience into the magazine. In particular 'Man of Steel' stands out over most of the other text, as this is the featuring article.
  • Also, the central image fills up the majority of the page, and the text is placed behind it in order for the image to be the main focus.
Where would this be shown?
  • This article is sold in shops such as WHSMITH. Furthermore, I have also found a website of the brand 'EMPIRE' which is easy to navigate around. There is also an option to subscribe to the magazine and receive a welcome gift for the first month when you subscribe. 
  • This acts as an incentive to the audience when they subscribe to the magazine. 





Social Media
Twitter
  • The brand also has a Twitter account. It is verified which is evidence that the brand is already very established and many people clearly know about it.
  • The account has made a total of 49.2k tweets, which have been interacted with by the followers of the account. When there is a very well known person starring in the magazine, an image and caption is posted of them, as a way of advertising that specific issue. There is also a tweet every time there is a podcast aired for the audience to watch, this is along with a link that can be accessed, which makes things easier for the audience.
Instagram
  • I have also found the brand on Instagram, and they are also verified here too. Their last post was only 18 hours ago which shows how active they appear to be when it comes to updating their social media. 















Saturday, 4 November 2017

Generic Research: Ancillary product flat plans


After taking the time to analyse already existing newspaper adverts and TV listing magazines, I felt as though I have gained knowledge on what codes and conventions work the best and that I could take forward and use in my own design. 
Below, are the two flat plans I have drawn for both of the ancillary products. This is really helpful in regards to the planning aspect, as when it comes to actually putting the ancillary products together it will be easier to do. 

This is the newspaper advert. I have decided to fill up the whole A4 page with a picture I have taken of the lifeguards in Mallorca. I wanted to keep it as simple yet effective as I could, so the audience isn't faced with too much text to read. Furthermore, for some brand identity, I have placed the Channel 4 logo in the bottom left hand corner of the page. The audience will then be certain of what channel they will need to tune into in order to watch the documentary. 

This is the TV listings magazine. I have decided to mirror aspects of the first magazine I analysed. It isn't too crowded, but still contains the vital information that should feature. I want to have several screenshots of the show within each box, as well as a summary on what each episode is actually going to be about. Furthermore, I have included other documentaries that also appear on Channel 4 such as 'The Undatables' which maintains the brand identity for the documentary I have created. 

Friday, 3 November 2017

Generic Research: ANCILLARY TV listings analysis

I have analysed another listings magazine double page spread. I want to get a feel for as many codes and conventions as possible before I begin to put my own ancillary products together.

What have I taken from this analysis?

  • I really like how many images have been used as part of this product, it makes it really pleasing to look at, as well as still being professional at the same time.
  • I also really like the use of columns for the text, it breaks it up slightly and doesn't make the information look like such a task to read. This would be an incentive to the target audience.
  • Furthermore, the sense of branding that has been maintained throughout is very strong. The technique of marketing other issues that the brand has also released is a really good idea, and I plan to do something similar in my ancillary product. 





Generic research: ANCILLIARY product analysis (advert)

I have decided that the look I want to go for with the newspaper advert mirrors the typical conventions of a Channel 4 branded advert. Below is some screenshots of some of the adverts that have inspired my plans for my own advert the most.

The main conventions I have identified as being effective are:

  • Horizontal presentation 
  • The logo is on the right hand side
  • The logo has been modified to the colour of other shapes on the advert 
  • The main text has been placed onto a box to make it stand out more 
  • The bottom box is always shorter than the top one
  • Direct mode of address is effective 
  • The font is simple and easy for the reader to interpret 
  • Often, there is a website link to 'Channel 4' 
I have now realised that the more limited amount of text on the advert is more effective. It acts as a way of encouraging the target audience to read the information rather than just skip past it without thinking anything. 



These newspaper adverts have caught my eye the most out of the many examples I have come faced with. They are simple enough that the point is put across to the audience quickly and effectively. 

Therefore, I am now going to go on and put together a flat plan with the conventions I have in mind after looking at these adverts. However, I am going to construct my personal colour palette in order to mach aspects of the moving images in my documentary. 



Generic Research: TV listings analysis

The main things that I have identified from this analysis:

  • There is a clear colour palette of pink and purple 
  • The intended audience would most likely be girls/women
  • The masthead is placed on the right hand side of the page 
  • The image takes up a lot of space on the page 
  • There is a drop-cap to begin the article
  • The article is broken into colours and sub-headings 
  • Rhetorical questions are used within the sub-headings to engage with the reader


Research: ANCILLARY product (listenings magazine)

After receiving feedback from my focus group, I have decided that the footage I have so far is more of an extract rather than a trailer. This is due to the fact that I have more footage that I realised, which meant I could form more of a steady narrative

Therefore, in terms of my ancillary products, I have decided to look into a listings magazine as this is more suited to the footage I have created. 




Generic Research: Ancillary product analysis






I have analysed a newspaper advertisement as part of my research into ancillary products. I have found this really useful in terms of deciding what my advertisement is going to look like for my documentary.

What have I taken from this?
I have learnt that the horizontal shape of the advertisement is a typical convention, as many I have looked at follow this shape.

Also, the masthead looks really effective when it is placed at the side of the advertisement, and this means a lot of focus goes on the image behind the text.

I like the idea of having a small strap-line featuring on the advertisement too, this is a convention that many follow and I think it enables the overall look to be more professional.

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Genetic Research: ANCILLARY product analysis (poster)

What have I learnt from this analysis?
I have learnt what typical codes and conventions have been followed in order to create this poster. I like the way the brand have built up their name by including reviews from famous people and placing them on the poster.

In addition, the central image stands out well in comparison to the text on the poster. This same image is also evidently used on their social media platforms, so the target audience can recognise the image and associate it with the brand.

There is also a limited amount of text on the poster to avoid the overall product looking too overcrowded and hard to read. The audience can then focus in on what is really important.



Generic Research: ANCILLARY product research (magazine)

What have I learnt from this analysis?

I have noticed the importance of the central image on the front cover of a magazine. The direct mode of address looks really effective and subtly engages with the audience. The fact that the background colours are kept to a minimal means that the image really stands out as being the main focus of this particular issue.

Also, I really like colour palette of this particular front cover. There is a theme of blue and white, with the use of different shades to add a contrast. The colours are light enough for the typography to still stand out against the background.

I also like the way there is a minimal amount of images on the cover, which ensures that the focus is shifted to the main featuring article of 'Sherlock Holmes.' It is not too crowded so the audience can access information easily.

Thursday, 2 November 2017

Generic Research: TV magazines

I went to my local corner shop and purchased two Tv listing magazines. I decided to specifically choose two that were contrasted in price to see how they varied. The one on the left (tv choices) was priced at 55p and the one of the right (tv times) was priced at £1.70.
Furthermore, I will analyse these in preparation for creating my ancillary product. I plan to identify the different codes and conventions that are typically undertaken, and which ones will be suitable for me to use as part of my tv listings page.