Research: Audience profile

The audience that I plan to aim my product at are teenagers. I have chosen this age demographic due to the fact that many lifeguards are around 17 plus years old on average. This will be they can relate to the content more, and get the most of it.

 I think this is also a good audience to aim my documentary towards due to the fact that I am a teenager myself and know which sort of codes and conventions will catch their eye the most. Furthermore, now I have chosen my audience age bracket, I can now ensure that this is the age bracket that I ask my questions to. The feedback I receive will then be valid and I can put this into play in order to improve my product.