Generic Research: Channel 4

This is a YouTube video that I found very beneficial to watch. It demonstrates a wider range of generic conventions that have been used on already existing Channel 4 adverts.

 I have come to the conclusion that the more niche designs are a lot more effective and interesting to look at for the target audience. 

Some of the example within this video hold conventions that you wouldn't expect to be on a Channel 4 advert. 

An example is where the text covers the majority the main image. This would not have been a design I would have originally thought would look effective, but after watching this video I now think differently.