After analysing already existing products as part of the research process for my ancillary products I have consolidated my research into two lists. These involve the codes and conventions for each of the two products, this list will help me out when it comes to incorporating them into my work.
The TV listings (DPS)
- Large masthead, in top left hand corner
- Byline
- Lots of images to illustrate text
- Direct mode of address
- Clear colour palette
- Sub-headings
- The time and channel the show features on
- Web address
- Rhetorical questions
- Imperative and declarative tones
- Colloquial lexis (language that can be understood)
- Columns for the article
- Paragraph breaks
The Newspaper advert
- Central image
- Direct mode of address
- The logo (usually on right hand side of the advert)
- Usually horizontal shaped
- Clear colour palette
- The logo the same colour as typography
- Web address
- Simple yet effective-not too crowded
- A strap-line
- The time and date being shown
- Text placed within a shape (as seen on Channel 4 adverts)
The Documentary extract
- Expository...or Participatory
- Rule of thirds effect when presenting interviews
- Establishing shots
- Statistical facts
- Text on screen to introduce characters
- Slow motion editing technique
- Editing also something sped up
- Consistent font types throughout
- Still images used as cutaways
- Panning camera movement
- Non-diegetic music in the background
- Over the shoulder shots
- Underwater shot types
- Strong mise-en-scene- actors involved dressed in uniform
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