Sunday, 5 November 2017

Generic Research: Brand analysis (EMPIRE)






What have I leant from this analysis?
  • I have noticed how much of an impact that font type and size of the text has on the sub headings, this draws the audience into the magazine. In particular 'Man of Steel' stands out over most of the other text, as this is the featuring article.
  • Also, the central image fills up the majority of the page, and the text is placed behind it in order for the image to be the main focus.
Where would this be shown?
  • This article is sold in shops such as WHSMITH. Furthermore, I have also found a website of the brand 'EMPIRE' which is easy to navigate around. There is also an option to subscribe to the magazine and receive a welcome gift for the first month when you subscribe. 
  • This acts as an incentive to the audience when they subscribe to the magazine. 





Social Media
Twitter
  • The brand also has a Twitter account. It is verified which is evidence that the brand is already very established and many people clearly know about it.
  • The account has made a total of 49.2k tweets, which have been interacted with by the followers of the account. When there is a very well known person starring in the magazine, an image and caption is posted of them, as a way of advertising that specific issue. There is also a tweet every time there is a podcast aired for the audience to watch, this is along with a link that can be accessed, which makes things easier for the audience.
Instagram
  • I have also found the brand on Instagram, and they are also verified here too. Their last post was only 18 hours ago which shows how active they appear to be when it comes to updating their social media. 















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