Generic research: ANCILLIARY product analysis (advert)

I have decided that the look I want to go for with the newspaper advert mirrors the typical conventions of a Channel 4 branded advert. Below is some screenshots of some of the adverts that have inspired my plans for my own advert the most.

The main conventions I have identified as being effective are:

• Horizontal presentation 
• The logo is on the right hand side
• The logo has been modified to the colour of other shapes on the advert 
• The main text has been placed onto a box to make it stand out more 
• The bottom box is always shorter than the top one
• Direct mode of address is effective 
• The font is simple and easy for the reader to interpret 
• Often, there is a website link to 'Channel 4' 

I have now realised that the more limited amount of text on the advert is more effective. It acts as a way of encouraging the target audience to read the information rather than just skip past it without thinking anything. 

These newspaper adverts have caught my eye the most out of the many examples I have come faced with. They are simple enough that the point is put across to the audience quickly and effectively. 

Therefore, I am now going to go on and put together a flat plan with the conventions I have in mind after looking at these adverts. However, I am going to construct my personal colour palette in order to mach aspects of the moving images in my documentary.