I have analysed a newspaper advertisement as part of my research into ancillary products. I have found this really useful in terms of deciding what my advertisement is going to look like for my documentary.
What have I taken from this?
I have learnt that the horizontal shape of the advertisement is a typical convention, as many I have looked at follow this shape.
Also, the masthead looks really effective when it is placed at the side of the advertisement, and this means a lot of focus goes on the image behind the text.
I like the idea of having a small strap-line featuring on the advertisement too, this is a convention that many follow and I think it enables the overall look to be more professional.
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