After getting some very valuable feedback from my focus group, I have thought more about the house style that I want to achieve through my newspaper advert. My aim is to achieve a sense of branding across all three of the products that I am in the process of creating.
After looking at many other brands and adverts (especially Channel 4 ones) I have come to the conclusion that the type of text used is continuous across all the products involved with the brand, and I think this is a really good way to build up an identity. The newspaper adverts I analysed have the same text throughout the whole thing, so this is why I changed my advert to have the font 'bebas' across the whole thing. The screenshot above demonstrates this, and I am really happy with how professional it looks.
However, to build up the brand identity for my documentary, I then went on to change the font on my iMovie to 'bebas' too so this font is now continuous throughout all my products so far. I like this font better due to the fact that it is bold and easier to read over the moving images in my documentary.
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