I have now started to put together the title for my newspaper advert. Here, I have inserted two screenshots of each of the different titles. I now plan to get feedback from people in my focus group to see which one they personally prefer.
I matched the colour of the '112 SOS' sign to the title I have put in. I did this with the 'eyedropper tool' on InDesign. This ensures that it looks as professional as possible, and the colour palette remains consistent.
To keep the sense of brand identify, I wanted to use the same font that I have used throughout my documentary. However, in regards to this newspaper advert, I wanted to match the font I used to the '112 SOS' sign. So I used the most similar font I found online to keep it consistent throughout the advert.
I have now asked people from my focus group what they think of the two separate titles. The overall conclusion that I have reached is that the title in the bottom left hand corner is the most effective one for me to use. However, I have been advised to make the box slightly larger so that is the aspect more in focus rather than the '112 SOS' sign.
I really like the effect of the title looking as though it is resting on the bench. The drop shadow effect that I have placed on this is what is creating this specific look.
I agree with the opinion of my focus group, as many Channel 4 adverts I have come across when carrying out textual analysis have the main title in the bottom corner of the advert. The rest of the page remains fairly clear, the more simple the more effective the advert tends to be.
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